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The IWC Mercedes AMG 50th Anniversary

A watch that provides cutting edge protection against magnetic fields. A watch inspired by the high-performance precision of the Mercedes-AMG. A watch that exceeds expectations in true, authentic IWC identity…

The IWC Mercedes 50th Anniversary watch is engineered to perfection and trained for the impossible. The race-ready timepiece, limited to just 250 worldwide, is bulky, textured and ready for whatever challenge it must face each day. If you’ve ever lusted over a sporty men’s chronograph but didn’t dare opt for something out of your comfort zone, then the IWC Mercedes AMG watch is probably just the right amount of persuasion that you need to take that plunge. The timepiece is undoubtedly heavily automotive in aesthetics, but its practical appeal makes it indulgent on another level entirely.


For die-hard Mercedes fans, watches don’t come any more refined and respectable than this. The lightning bolt seen in the small seconds hand, is fun and quirky, whilst the tops of the lugs and the bezel are mirror finished for sleekness. A chronograph display that enables stopped hours and minutes to be read-off as easily as the time of day, makes this timepiece desirable for its ease of function, if not for anything else.


Let’s take a look at where the relationship between both the luxury watch and the car manufacturer began to flourish. Mercedes-AMG is the sports car and performance brand of Mercedes-Benz Cars. IWC Schaffhausen has a long-standing partnership with Mercedes Benz, including both their successful Formula 1 team Mercedes-AMG Petronas Motorsport, as well as their performance road car division AMG. The iconic watch manufacturer’s relationship with Mercedes-AMG goes back to 2004, and has resulted in multiple limited editions, several with unique case materials like boron carbide, for example. At Mercedes, each AMG engine is produced and assembled from scratch by one single mechanic, thus IWC have referenced this on the back of the watch with the words “Tribute To One Man One Engine”.


No watch manufacturer with an audience as elite and as exclusive as IWC Schaffhausen misses a big anniversary, and so we find ourselves rendered a little breathless at yet another captivating celebratory model from the Maison, whose main objective with the AMG watch, is to deliver a race track-inspired watch with dashingly good looks. IWC do well to ensure that the timepiece still functions first and foremost as an impeccable timekeeper, followed closely by a fuel-driven automotive inspired trophy (although to be fair, both aspects are equally appealing).

To look at the timepieces on a functional level first, the titanium casing is agile but solid compared to stainless steel which can often feel entry level for a limited edition model. The fitted movement boasts a column wheel and vertical clutch, whilst also promising a lengthy power reserve of 68 hours. Chronograph reading is made more intuitive with an hour and minute totalizer at 12 o’clock. The dial is modelled on a speedometer – sporty, but more importantly, legible. The watch will look and feel the part when worn to any sporting event, with crisp legibility and a design demonstrating a subtle take on the motor vehicle industry.



Being a 50th anniversary watch, it breaks the norm and goes without the gold accents that one would possibly expect. Moving between a white and a textured silver coloured dial, the anthracite contrasting accents are a well-received addition, and IWC does it well with this mix of 5 minute markers in place of the hour indexes, and the playful lightening bolt small seconds hands at 6 o’clock. It’s these discreet details that will keep IWC watch-lovers engaged with the timepiece for far longer than just glancing at the time alone would warrant. It comes as no surprise that those who don their wrist with an impeccable IWC ingenious watch, are not simply looking for a tool to help them keep track of time, but are rather in love with the company’s innovative drive for precision and performance more than anything else.

Feature-wise, IWC wanted to connect with their internal drive for design, engineering, and prestige when it came to creating this watch. Of course, the sleek titanium case needs to be deep and practical enough to accommodate the powerful IWC-manufactured 89361 caliber with flyback function. The depth of this case lifts the bulk of the watch off the wrist with some height. Either those with a larger wrist or simply those who like the look and feel of a bulkier watch, will find the tool perfectly wearable. The internally fitted movement remains concealed inside a caseback. That is all but the movement’s inner protective case, which can be glimpsed at through the holes of a perforated brake-disc inspired design, made to look like the carbon ceramic brake disk seen on some of the Mercedes AMG models.

The chosen colour palette for the watch is considered by IWC Schaffhausen to reflect the colours of racing tracks all over the world – the white and red of the curbs, and the anthracite for the asphalt. Interestingly, all the red accents on the dial relate exclusively to the chronograph functions, and the black detailing refers to the classic time-keeping elements of the watch. The rectangular pushers on the bezel which facilitate easy handling of the chronograph features, donate a bold and heavy-looking feel to the watch, so it comes as a pleasant surprise that the titanium timepiece is in-fact so lightweight upon the wrist.

You can view the IWC Mercedes AMG Limited Edition watch in more detail here, along with availability information.

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