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SEVENFRIDAY Launches New Bracelet Collections

SEVENFRIDAY, one of the world’s most fashion-forward, industrial-inspired watch brands has just announced its hot new bracelet range. Made up of two collections, one named the Piston and the other named the Plumber, there are three different versions of each to choose from, all of which are in stock and waiting for you. The perfect way to add a bit of attitude to any outfit, the new SEVENFRIDAY bracelets offer distinctive style without compromising on quality.


If you don’t know already, SEVENFRIDAY is one of the most fashionable young watch brands around. Launched in 2012, it has quickly gained a world-wide following thanks to its unique watches, which are instantly recognisable on the wrist.

Taking inspiration from industrial design, architecture and engines, SEVENFRIDAY watches have become the go-to choice for those who live life to the fullest. With several different models to choose from, you will have no problem finding the right watch for you.

Building on this success, SEVENFRIDAY recently introduced two bracelet collections, the Piston and the Plumber. Rather than telling you why we love these new designs so much, we thought we’d leave it to brand co-founder, Dan Niederer, to explain;

SEVENFRIDAY Bracelets are industrial inspired statement pieces and really the only way for us as a lifestyle to interpret jewellery. We’ve created a true industrial bracelet collection with names an inspiration, like Piston and Plumber. The SEVENFRIDAY design aesthetic takes everyday objects as inspiration and turns them into wearable fashion and personal statement for the wrist.

It’s jewellery, just not as you know it. Now, let’s take a closer look at these new, unapologetically industrial, bracelet collections.

The Plumber – £145

As the name suggests, The Plumber bracelet pays homage to the seemingly humble construction of plumbing that enables us to live the lives we do today. Thanks to the mile upon mile of hexagonal prisms that span oceans and encircle the globe we move natural commodities like gas and oil with ease and safety. That something so pragmatic should also be so alluring is a wonder of design.

Crafted from the finest cow skin and shaped into a modern, versatile, long lasting jewellery accessory, it features elements that take inspiration from modern day systems of pipes and drains. Three different versions are available, Black and Red, Antique Brass or Stainless Steel, with each design incorporating a larger centre hexagonal prism embellished with a polished SEVENFRIDAY logo.

View the SEVENFRIDAY Plumber Bracelet here

The Piston – £125

The Piston bracelet is an aesthetically reimagined representation of the 5-cylinder valve that has powered mankind on its journeys of discovery, both metaphorical and actual. It’s a stylized representation of the technology that pushed steam engines across continents and forged creations that have propelled us into a future of boundless technological possibility.

The comfortable leather bracelet is closed via the sandblasted stainless steel 5-layer cylinder representing the movement within a cylinder, complete with two decorative screws.

Enhancing the industrial feel, there are two more metal elements: a sliding one to lock the leather strap around the central cylinder; and a fixed metal part giving symmetry to the overall design. Like the Plumber, the Piston is also available in three different versions: Black and Red, Antique Brass or Stainless Steel.

Available for purchase in-store or online now, the new SEVENFRIDAY bracelets make for a stylish gift for a husband, partner or father. Or you could just go ahead and spoil yourself.

View the SEVENFRIDAY Piston Bracelet here

Special Offer – Free HDB With Every M-Series Watch

Berry’s is very pleased to offer a free SEVENFRIDAY Heavy-Duty Box (HDB) with the purchase of any SEVENFRIDAY M-series watch. The brand’s first watch accessory, the watertight HDB is made from nylon fibre and is designed to take a beating, protecting your watch from sand, snow, sea and skydives! Ask in-store or online for more details.

View our full SEVENFRIDAY Collection here

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