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This Is The Only List Of Jewellery Dos And Don’ts You Need To Read

Purchasing fine jewellery for yourself or a loved one should always be an enjoyable and memorable experience. To help ensure this is the case, we’ve put together this list of jewellery dos and don’ts, filled with suggestions on where to spend your money, how to take care of your pieces, and many things in between. These aren’t intended to be strict rules as such, more to serve as your guide. After all, when it comes to buying jewellery, the only rule that matters is Harry Winston’s: “People will stare. Make it worth their while.”


Do spend money on wardrobe staples.

It will take time to accumulate but there are certain pieces every woman should have in her jewellery box and they shouldn’t be scrimped on. They are a gold chain (length up to you), a diamond bracelet, pearls (necklace, earrings, bracelet – your call), a bold cocktail ring, a pair of diamond studs, gold hoops and a gold bracelet. Once you’ve got these classics sorted, you can get a little more adventurous with costume jewellery and other pieces that catch your eye.


View this Mikimoto 18ct White Gold Diamond & Akoya Pearl Morning Dew Pendant here.


Don’t buy anything you won’t wear often.

It’s tempting to buy things you think you should be wearing (see the list above!) but there is an element of knowing yourself. If you don’t ever wear necklaces then there’s no point in buying a fabulous diamond one, even if it is an investment. That said, with Berry’s exceptional selection of necklaces, we think we might be able to change your mind about wearing one.

Do think about bespoke.

Say that word and the general consensus will be: “I don’t have the money.” Bespoke doesn’t have to mean wildly expensive, however. We are proud to have not one but two exceptional jewellery designers working in-house. Come and have a chat with our team. We will always do our best to work within your budget to create something exquisite and unique.

Do spend on precious, don’t spend on costume.

This one sounds obvious enough but with the rise of semi-fine jewellery (precious metals in lower carats) things can get confusing. Basic rule of thumb is if the metals and stones are precious then it’s worth spending your money on. Costume jewellery certainly has its place, but it is not worth investing a substantial sum on.

Berry's 18ct White Gold Rose Cut Blue Topaz & Diamond Tear Drop Earrings

View these Berry’s 18ct White Gold Rose Cut Blue Topaz & Diamond Tear Drop Earrings here.


Do mix metals.

It wasn’t so long ago that the generally accepted rule was that you couldn’t mix your metals, unless you were wearing a bicolour watch. As we now know that is ridiculous – silver, white gold and platinum all look great when their cool tones are warmed up by pink or yellow gold, while wearing different shades of gold together adds a touch of summer to any outfit.

Berry's 18ct White, Yellow and Rose Gold Three Hoop Necklace

View this Berry’s 18ct White, Yellow and Rose Gold Three Hoop Necklace here.

Do adapt your jewellery style.

You may be the type of person who defaults to statement necklaces and a full arm party but that sometimes isn’t appropriate. If you work in a conservative office then lots of bangles clinking is going to annoy co-workers, while sporting serious neckwear might be a bit distracting. You still want to be true to yourself of course, so seek out pieces that allow you to express your style without inviting a visit from HR.

Don’t make your jewellery an afterthought.

While we all have pieces we wear every day, there is nothing like a rethink to transform a look. Add an extra-long necklace to your selection of daily wearers, mismatch your earrings for a change, stack a few rings. You’ll be surprised how easy it is to breathe some fresh air into your go-to looks.

Do use your jewellery to balance your proportions.

We all know which orientation of stripes is most flattering (it’s horizontal, right?), but did you know you can also use jewellery to balance things out too. If you have a short torso, wearing long necklaces will lengthen. Sun damage on your décolletage? Draw attention away from it with some chandelier earrings. It may all sound a bit Trinny & Susannah but it works.

Berry's Primavera 18ct Yellow Gold Yellow Diamond Set Drop Earrings

View these Berry’s Primavera 18ct Yellow Gold Yellow Diamond Set Drop Earrings here.


Do get a service.

Just like anything you want to last, you should get your jewellery professionally looked at every so often too. Metals can be cleaned and stones and settings checked and readjusted. It will keep everything looking better for longer.

Don’t let dirt build up.

It can compromise the settings and even damage certain stones. A microfibre cloth works really well but if you find yourself in a pinch, a child’s tooth brush dipped in lightly soapy water works too.

Do research your cleaning products.

Denatured alcohol can give diamonds an extra sparkle but it is far too harsh for emeralds, opals or pearls. Lemon juice can also be too abrasive for stones that are porous. And if anyone tells you to use toothpaste, don’t. It leaves tiny scratches on metal and, if it gets under the stones, it is notoriously hard to remove. The only thing it should be used on is enamel. Yours.

View all jewellery here.

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